According to a study conducted, after family, friends, and eulogy, FLOWERS rank first among those who have lost a family member or friend as the most meaningful aspect of funerals. Furthermore, at a time of loss, recipients rank flower for funeral and sympathy cards as the most meaningful of gifts. Those surveyed believe fresh flowers are a critical component of funerals, providing a necessary diversion, something to talk about, and a bright environment at a sombre time.
